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1. Connection establishment rate between users and hosts is poor - Inability to connect with host is decreasing user's confidence and certainty about whether they’d be able to get the vehicle on time or not. Leading to this being the largest cause of cancellation.
2. Discovery of nearby vehicles is difficult - Users are looking for rental vehicle nearby to decrease their cost of travel, that’s why they are trying to rent a vehicle in the first place. If location is faraway, pickup and drop at times result in additional 30% costs